The Big Freeze

OMG! Could it be any colder? Seriously, Christmas is less than a month away and we’re very excited but c’mon this weather is just too much to cope with! The Big Freeze is playing havoc with our hair (the wind swept look wasn’t our intention) our make-up (completely blown off before we’ve even sat down at our desk) and we don’t know about you but we’ve started to dress for warmth over style (god forbid!) something has to be done! And staying at home in our pj’s isn’t an option – sadly.

According to the morning weather girl, the big freeze is going to continue for another two weeks! Two more weeks? We need a FLY53 guide to dressing in these arctic conditions, and fast.

FLY53′s guide to dressing during the Big Freeze

First of all it’s all about the basics, wear leggings or super thick tights, two pairs if need be! A pair of clumpy boots (must be flat, don’t wear heels you’ll look ridiculous) if you haven’t got grips on your soles DIY them yourself by scoring them with the tip of a sharp knife (it works believe us). Don’t forget your thick wool socks. Next up we strongly believe the NEW FLY53 Squadron Dress, is the perfect dress for the chilly temperatures. Not only does it have long sleeves, there’s a hood as well.

Next up inject a little bit of colour to your black ensemble with the FLY53 Nomad Jacket, the blue check and diagonal zip will ensure you’re wearing something different from everyone else. We don’t care how cold it is, wear it open so as not to hide the dress – that’s an order! Finish off with a duffel coat, FLY53 Flossieda Hat and a chunky FLY53 Candy Cable knit scarf, oh and don’t forget your gloves – FLY53′s beachy fingerless gloves should do the trick!

Winter dressing requires a tinge of practicality but thanks to FLY53, you can look both warm and stylish in the chill. Layer up the accessories, experiment with textures and add a touch of FLY53 to your winter wardrobe.


It’s Christmas people! Ok, ok it’s a little while off yet but there’s already talk of Christmas parties and that means one thing… it’s time to shop for your all important party frock!

But what will you be choosing this year? Will it be the shiny sequin number, the skinny jeans and glam top combo or the trusty little black dress? Well if you ask us, there’s no competition! The LBD wins every time. The little black dress is the all important wardrobe staple. Smart but understated, sexy but demure, the LBD has provided us with fashion moments too numerous to mention, from Audrey Hepburn’s humble Givenchy shift to Liz Hurley’s rather less modest safety-pinned Versace number (that dress was pretty hideous, looking back, come to think of it).

For decades now the LBD has been a girl’s best friend, it can be worn again and again, whether on its own with just a slick of red lippy or busy with lots of accessories. Depending on the kinda girl you are an LBD can be worn with sky high shoes or tough biker boots, with a chic military jacket or a luxe faux-fur coat.

There are plenty of LBD’s to choose from on the high street but here at FLY53 we have two favourites. You might remember earlier this month FLY53 got involved with VOGUE’s Fashion Night IN and on the night we released two LBD’s that, quite rightly, were a massive success! The Demo dress is super sexy but bang on trend with a definite rock chick vibe, perfect for any Christmas night out. Likewise, the Vice dress is super hot! It’s not for the shy or the demure types though, this body-con dress is begging to be noticed thanks to its slinky material and sexy ruching

Whichever one you pick prepare to be the belle of the ball/party/dingy pub. So what are you waiting for? Get shopping!

FLY53 Demo Dress – Available now!

FLY53 Vice Dress – Available now!

To see more FLY53 dresses click HERE


Don’t get us wrong, we love going out, honestly we do, but with the clocks going back this weekend and the temperature dropping below zero we’re finding the comfort of our sofa VERY appealing. So with this in mind you can imagine the excitement at FLY53 HQ when we heard all about VOGUE.COM’s Fashion Night In!

Following the success of Fashion’s Night Out celebration, VOGUE is launching an online version of the night for e-tailers such as ourselves. The basic principal is the same as FNO, however rather than encouraging shoppers to hit the streets and shop til they drop, FNI is meant to be like the biggest and most stylish slumber party ever.

VOGUE.COM’s FNI is the perfect reason to sit back, put the kettle on and treat your self to some amazing fashion offers, all in aid of the charity KidCo! Of course FLY53 are getting involved!

On Monday 1st November from 5pm we’ll be launching not one but TWO of our brand new party dresses to coincide with FNI. Not only that, if you spend £80 or more on FLY53 womenswear you’ll get a goodie bag bursting with FLY53 goodies worth up to £50.

We all know staying in is the new going out so mark the 1st November in your diary and log on to FLY53Store.com to check out our exclusive party dresses.

We hope you’re all as excited as we are!