New kids on the block James Wignall, Dean Reid, Marc Raue, Nathan Hewitt aka ‘Cheatahs’ are a London based band with a quintessentially American sound. Ears pricked?

They appear to be doing really rather well already, playing at Apollos and Academies around the country on their most recent tour.

And listening to their music it’s easy to understand why. Their tracks feature riffs but there is a weightlessness to them, and easy listening quality, which is lifted even further by soaring melodies.

There’s something My Bloody Valentine esk, in there, “and they make making a racket seem like the first thing they do when they get out of bed in the morning (or early afternoon)” which is fine by us.

We’re really looking forward to seeing them down in Brighton at The Great Escape this year. Roll on the end of May!

The weather is glorious, the BBQ’s are out and we’ve officially got that summer feeling…about bloody time. It’s only right that this weeks product of the week should celebrate our slammin’ festival season.

It’s a smash-up of a Playboy, some graff, skulls and a whole load of iconic images from the dark recesses of our designers minds. They are fused to the TV when not working and get all sorts of propaganda burnt into their brain. Can you tell? We still can’t decide if they are sick or genius, but we’re erring on the side of greatness.

But we love carbs, chocolate and SALE SHOPPING…

Right, who’s stuck to their New Years Resolutions? FLY53 chose to give up carbs, chocolate and alcohol at the turn of the new year, we vowed to hit the gym on a daily basis and promised to quit shopping. Well, we’re only just in to 2011 and so far we’ve gorged on toast, the left over quality streets and have hit the sales pretty hard, so we can positively say we’re not doing too well at the whole ‘New Years Resolution’ thing.

To be fair though, why would anyone want to give up shopping? It’s far too fun! Especially when there are discounts EVERYWHERE. But we’ve decided that the people who fought their way through department door stores on boxing day were pure crazy, every style maven knows it’s in the New Year when the good stuff goes on sale! Even now there are sneaky new lines added to the sales section and whilst everyone else has left eager for the ‘new in’ section, we get to reap the rewards. It has to be said, we love the sport of shopping but we’d much prefer to shop the sales online from the comfort of our own home.

But what to buy and what to leave, whatever happens you want the things you buy to take you right in to next season. Need a little help? Here are FLY53′s best picks…

First up we have the Minefield dress and you’d be absolutely mad not to buy this amazing frock, and it’s not just us who love it, InStyle.co.uk love it too! Right now we’re wearing ours with super thick tights and lace up biker boots  but come spring, the tights and boots will be off and we’ll be teaming it with a chic denim jacket, an embellished necklace and a pair of stunning block heels. Voila, a transitional dress for a mere £26. Bargain!

Next up we have the gorgeous Evacuee ditzy floral print dress which looks super hot the way the model is wearing it, with her cool patterned tights, loose hair and her trilby hat she gets top marks from us! However come Summer we’ll be tucking this dress in to our high-waisted distressed denim shorts and adding a pair of wedges to the mix, we might leave the hat on though!

A hero Tshirt is a wardrobe staple come rain or shine. In the summer you’ll be wearing this with a long flowing skirt, sandals and a top knot bun. Right now you’ll be wearing it with leather leggings and a black fur coat. Be warned, buy it now or regret it later.

On the Spring Summer catwalk purple reigned, looking to be the most popular of the pastel shades this year so get on board and take your cue with this gorgeous Pathogen cardigan in lilac that will look great today and in months to come. What’s more, lilac is also the hottest colour for nails this season, so for an extra amethyst accent, Essie’s Lilacism, £9, and Revlon’s Lilac Pastelle, £6 are FLY53′s top favourites.

For see more of the FLY53 Sale click HERE to visit our online store!